We have all been influenced by a business scents. Even more, all of us have a made a behavioural change because of a business scent used.

Have you ever wandered around an airport or a busy shopping centre, and your attention was drawn by the warm smell of cookies? You have not seen the source yet, but the smell alone brings you back to yester-year. That feeling when grandma just took the warm apple-pie from the oven, and the smell alone filled the warm house. 

Tastebuds get activated, senses get heightened, and the search starts. Where does this smell of delicious, oven warm cookies come from? You have been stopped in your tracks. There is one thing more important than getting to your next destination on time. To find where the smell came from. A quick glance in the surroundings, and the outlet of that famous cookie brand is spotted. Now you have two choices. One is to get on your way. Or two, go on a discovery tour of the product that you just so vividly smelled.