Scents associated with emotion and memory, and have the ability to make differences to business. Apart from creating a pleasant and memorable experience, scents can help business to increase revenue.
Scent can make your business smell good and provide pleasant feeling for your customer. Influencing the way your customer thinks and acts is the goal of any business.
How scents help in business:
Customers are more likely to stay longer in scented environments. Customer that stays longer in your stores most probably will spend more to buy your products or services.
Scent can trigger certain emotion in potential customers, which led them to spend more time and also more money in your business or stores and thus improve customer experience.
A good customer experience that caused by scents will create positive memories which later will keep customer going back to your store or business.
Scent able to make customers to associate your business with pleasant feelings and memories.
Choosing the right scents for your business can improve customer feelings.
Aromas of lavender, cinnamon, and citrus provide relaxing feel. Peppermint, thyme and rosemary are into freshness feel. Rose aroma, on the other hand, promotes positivity and happiness.
A right scent helps your business to create instant emotional connection with your customer. This in turn will be able to make a customer shopping experience more memorable.
Smell has a strong link to emotion and, when it comes to business, emotion can lead to spending. Scents can influence customer's emotions, so they have the potential to affect customer’s spending behavior.
Adding scents to your business or stores can increase customer’s intent to purchase. Certain scents, like citrus or pine, are very effective in motivate customer to spend more.
