We have all been influenced by a business scents. Even more, all of us have a made a behavioural change because of a business scent used.

Have you ever wandered around an airport or a busy shopping centre, and your attention was drawn by the warm smell of cookies? You have not seen the source yet, but the smell alone brings you back to yester-year. That feeling when grandma just took the warm apple-pie from the oven, and the smell alone filled the warm house. 

Tastebuds get activated, senses get heightened, and the search starts. Where does this smell of delicious, oven warm cookies come from? You have been stopped in your tracks. There is one thing more important than getting to your next destination on time. To find where the smell came from. A quick glance in the surroundings, and the outlet of that famous cookie brand is spotted. Now you have two choices. One is to get on your way. Or two, go on a discovery tour of the product that you just so vividly smelled.

Recognizable? 

Well, if you think this smell was produced by the baker in the kitchen just pulling the warm cookies from the oven, then you are wrong. This smell is artificially produced, to stop potential customers. To let passers-by identify themselves with these feelings from yester-year. But more importantly identify them with this famous cookie brand.

Imagine The Following

Imagine walking into a car showroom. The salesman invites you to sit in the latest model. While you glide into the soft leather of the driver seat, and hold the perfectly ergonomic steering wheel. Something triggers your brain. It’s that smell of a new car. That feeling of ‘perfect’. That feeling comes from a small dispenser, or product containing the business scent.

That feeling tells you subconsciously “I want to own this car”.

Business Scents Are Powerful

Smell alone can trigger memories, like a picture, or a video. Scents can wake up the grey mass within our skull, and produce a myriad of memories and feelings. The beauty with smell is, this happens within nano-seconds.

Business scents are used by many famous, and not so famous brands around the globe. Just like a brand logo, a business scent can be part of a company’s brand identity, or even corporate identity.

Business scents are used in many ways to influence our daily behaviour. Incredible powerful instruments for brand recognition.

Business Scent Dispensation

Imagine walking into a handbag shop, where the fresh smell of leather comes towards you when you only just opened the front door. That smell does not directly come from a leather bag. But makes you feel just opening a bag, and sticking your nose in it. It actually comes from a dispenser near the front door.

Business Scents Identify Brands

Business scents influence consumers in making purchase decisions, among others. The scent of a brand, is part of the brand experience.     

Eco Gene Offers Solutions

Eco Gene is among the leading scent marketing agencies, and air care innovators. A company that understands business scents for both homes and business purposes. Eco Gene is specialised in delivery systems for business scents, both electrical and non-electrical.